National Furniture’s marketing objective is to generate an increase of 18% in furniture sales and an increase of 30% in design consulting sales in the next year.  The company intends to use an aggressive new advertising campaign, coupled with a retrained sales force, to extend it’s lead in the tri-state area furniture and design market.

National Furniture intends to use massive advertising in the area to reiterate it’s reputation for quality, attractive furniture at a reasonable price, and to promote it’s expertise in consulting by emphasizing that it’s consultants have firsthand product knowledge.  As well, National Furniture will retrain it’s retail sales force to be more concerned with the functionality of it’s products in the homes and offices of it’s customers.